Electronic products are made from valuable resources and materials, including metals, plastics, and glass, all of which require energy to mine and manufacture. Donating or recycling consumer electronics conserves our natural resources and avoids air and water pollution, as well as greenhouse gas emissions that are caused by manufacturing virgin materials.

E-Waste Management

We understand that our responsibility does not end at selling you our products. We have been working in the area of safe disposal of electronic waste. Since mobile phones, and its consumables and other electronic items are made of hazardous constituents. Under our company policy as well as the legislation passed by the Ministry of Environment, Forest and Climate change (MoEF&CC), called E-Waste Management Rule 2016, which come into effect from 1st Oct 2016.

·         We will seek shared responsibility and co-operation from customers in reducing the environmental impact of their products.

·         We will comply with all the applicable laws related to e-waste management.

As part of our e-waste recycling initiative, We have partnered with SEZ Recycling, India’s leading E-waste management and Disposal Company to comply with E-waste Management and Handling Rules in providing environmentally sound management of end of life electronics.

SEZ recycling- As part of our partnership with SEZ recycling, the company will provide e-waste drop off centers and ensure environmentally sound management of electronics that have their end of life phase. SEZ recycling has obtained all the necessary authorizations from the appropriate government agencies for their processing facilities. SEZ Recycling ensures proper recycling and disposal of e-waste. This helps us to protect the environment from any hazardous consequences, which would be otherwise caused by the inappropriate management of e-waste.

In case of any queries regarding the proper disposal and/or recycling of electronics, consumers can contact the helpdesk at:  

Toll Free Number –1800112355


For example:

Recycling one million laptops saves the energy equivalent to the electricity used by more than 3,500 US homes in a year.

For every million cell phones we recycle, 35 thousand pounds of copper, 772 pounds of silver, 75 pounds of gold and 33 pounds of palladium can be recovered.